These days with phone cameras that do just about everything, you may consider creating the images you need yourself. That’s certainly an option if you have the time…but here are some reasons why hiring a professional photographer is a better value.

A Professional Brand Photographer Can Help You Plan

Maybe you’re a marketer and you’re good at planning out content. Great!

Most small business owners aren’t – in fact, it’s one of the things they hate doing. Marketing can be overwhelming, even for the experts!

The good news is a professional brand photographer can help you plan out your content. In fact, our brand sessions start with a planning session so we can do just that.

A good brand photographer will go over your brand messaging, how you plan to use the images, suggest ideas and locations, and handle all the logistics. That’s a valuable service that starts way before they even pick up a camera.

Create Images Made for Marketing

Ever had a photo shoot and went to use the images later and they weren’t working in whatever layouts you were using? A brand photographer that understands how photos are used in marketing can fix that!

The key is to create quality images that will work in multiple situations­. A skilled brand photographer can help you create images that fit into your marketing campaigns, not the other way around. Imagine the headaches you’ll save down the road!

Brand Photography Saves You Time

A well-planned branding session can generate enough content for months’ worth of marketing campaigns. Think of the time savings… you plan a session once or twice a year and have a variety of images to choose from that you can use down the road.

The key is variety. I’m not talking 100 images of you smiling with different head tilts. Variety means different scenarios, looks, colors, expressions, etc. Planned correctly, a brand session can generate 100s of usable images so you’re not using the same ones over and over again.

Think of how much time you’ll save when you don’t have to create images every month!

Yes, brand photography sessions are an investment – but the value they bring is tremendous. It frees your energy up to work on the things that move your business forward and generate revenue. With that in mind, why wouldn’t you hire a brand photographer?