From a marketing perspective, you know you need to have consistent team headshots to raise your brand image. This can be a sizeable investment depending on the size of your team. That often becomes a challenge in getting approval from management members that may not be as marketing-minded.
So how do you get the management team to agree this is worth the investment? Here are a couple of points that even non-marketing types can relate to.
Headshots make your team look more professional.
Take a look at the images you’re currently using. Do they make your team look professional, cohesive, and trustworthy? If you’re a professional services business, trustworthy is the key there!
From an outside perspective, does your team look like people your clients WANT to work with? If not, it’s time for professional team headshots. They don’t have to be stuffy, the modern headshot makes people look approachable and can even show your employees’ personalities. Talk about trust building!
Team headshots helps employees feel more connected to the company.
It’s not secret that employee retention is a struggle these days. Team headshots can help with that! Studies show that employees feel more valued when companies invest in them. Professional headshots is one way to do that. The company wins because it gets the professional look it needs for marketing, and the employees win because they get a quality headshot they can use on social media or for whatever they’re involved in. It makes them feel more important, and that’s a great thing!
The logistics don’t have to be complicated.
Getting teams together for headshots can be daunting, but it doesn’t have to be! Having a professional photographer like Karen K Photo come to your office makes it easy for people to participate. We set up a mobile studio right in your office! We can match your brand standards as far as style and background, and we can even handle the scheduling for you. (Let’s chat about how to make your life easier!)
If you have a large team, split the headshot sessions into different days to accommodate a variety of schedules.
What happens when you hire new employees or when people leave?
We have a plan for that too! Working with a photographer that also has studio capabilities makes this easier. We can duplicate the initial setup for individuals that can come on an as-needed basis. We can also schedule regular visits to your office—quarterly or bi-annually—to capture any new hires or updates along the way.
Capturing consistent headshots of your team is essential for branding and marketing and getting buy-in from management and employees is easier when you have a plan. Contact us today to see how we can help you get the appealing, cohesive images you need to attract your ideal clients.
