You know you need some authentic brand photography to really raise your marketing game. Great! Now what?

Think of a personal brand session as a way to give your audience a glimpse into the person behind your business. Your photography needs to reflect your personality, your brand message, and make people want to book you!

Of course, that means you need a plan. Here are some tips for planning your personal brand session.

Determine How You’ll Use the Images

What are you hoping to accomplish with a brand photography session? Think more about the ideal client you’re trying to reach and your marketing goals.

Ask yourself:

• What is your brand message? What do you want to be known for?
• What’s your plan for marketing this year? What channels will you be focusing on?
• What do you want your ideal client to know about your business?

How you answer these questions is the first step to creating images that tell the story of your business.

Choose a Location for the Session

Picking the right location is important. Where do you work? In an office, your home, or outdoors? Give your followers a glimpse into your work environment. Show them where it all happens!

Where do you meet with clients? Interacting with your team at a conference table conveys a warm, approachable look. Think about using well-lit, inviting rooms that could serve as a backdrop for your session.

Decide Who Needs to Be Involved

This is the fun part where you get to show yourself in action! Is the session just for you as the business owner or will you show your team in action?

Remember it’s a ‘day in the life of’ your business. Make it as realistic as possible. Tell a story for your clients. Show them what working with you and your business is really like.

Here are some shot ideas for a brand session:

• Having a video discovery call at your computer
• Making a big sale on the phone
• Having a team meeting at your conference table
• Chatting with a client in your lobby

Consider including a few shots of you working with your colleagues or clients. If you work with kids or pets, include them to create popular images for social media.

Dress the Part

Your clothing says a lot about your business. Pick clothes that you feel your best in and show your personality. We suggest using at least two different outfits for your session, so you have more variety in your photos.

Here are some things to consider:

•          Are you more business formal or casual?
•          Does your team wear a uniform or gear?
•          What are your brand colors? How can you incorporate those into your selections?

These tips are just a piece of the pie when it comes to planning a brand session. A brand session can generate a variety of images that can be used for months or even years down the line, so it’s important to spend time on the planning component.

Still not sure how a personal brand session can work for you?

Let’s talk about it! Book your free consultation today.