Why do people hire you?

Maybe you have the market cornered; you’re the only one who does what you do. Yay for you! But if you’re like most small businesses, you’re one of a number of providers that offer similar services. You may even be fishing in the same pond for leads and clients…which begs the question:

Why do people hire YOU specifically?

Often times with small businesses, the biggest differentiator is you. Your clients know you, like you, and trust you. They come to you because they like the way you run your business or the special way you provide services. If you’re a business that offers a higher level of service, you probably know what value you provide that leads to people choosing you over your competitors.

So why aren’t you using THAT to market your business?

Add a Personality to Your Business

Having a strong personal brand is essential to build that trust factor with people. We prefer to do business with someone we know, rather than a faceless, generic entity. Using photography that features you or your staff, in your facility, doing things the way you do them is a powerful marketing tactic. In fact, studies show that using a human face in marketing can increase website conversion rates.

People want to connect names and faces to the brands they do business with. Promoting yourself as the face of your business allows you to build stronger bonds with potential clients – sometimes before you’ve even met. Using brand photography on your website and in marketing materials can be the difference between standing out and blending in.

Tell Your Compelling Story

This is especially true if you have a compelling story. If you overcame some challenge to get where you are today, took a leap of faith when it wasn’t the wisest thing to do, or are particularly passionate about one aspect of your industry – that’s marketing gold! Telling that story, both verbally and visually gives people a reason to connect with you. It makes your business more relatable.

How to Become the Face of Your Brand

It starts with quality images. Use your professional headshot on your website and marketing materials. Better yet, hire a brand photographer to create a library of images unique to your business that you can use in all of your marketing and advertising.

Then put yourself out there! Go to networking events, speak at industry forums, write articles for trade publications, and use your face to promote them all. Use social media to get the word out and share tips and tricks. Be the person in behind-the-scenes videos that build trust with your audience.

Market the you in your business and watch it grow.