For Floridians, fall is a somewhat figurative term. We don’t have the vibrant colors our friends up north have, or anything that signifies a distinct change in season for that matter. So why is fall a great time to schedule your brand photography session? Here are a few reasons:

The Weather is (Slightly) Better

Yes, it’s still hot at times, but this time of year it gets a little cooler at night, making mornings much more pleasant. The afternoon rains are becoming less frequent. The days are shorter—so you don’t have to get up at 6am or wait until 8pm to get the great light! There are so many more possibilities for brand photography when you can step outside without bursting into flames!

Using Your Marketing Budget

We’re approaching the end of the year, and tax season, which means many companies are thinking of ways to use up their budgets or reduce their tax burden. It’s a time of year when companies are budgeting for the coming year and want to make sure they don’t lose what they had in this year’s budget.

Those are all excellent reasons to invest in brand photography toward the end of the year! Brand photography fits within your marketing budget and can often be used as a tax deduction at the end of the year. It’s a great way to invest in your company while reducing costs.

Get a Jump Start on Next Year’s Marketing

Perhaps the best reason to invest in brand photography at the end of the year is to get a jump start on marketing for next year. Think ahead to all the things you plan to do to market your company. Create the photos you need for those projects now, and you’ll be able to hit the ground running when January arrives. You’ll crush the competition who’s waiting for the new year to plan their marketing.

Fall in Florida isn’t a time when things wind down, it’s when they ramp up! Take advantage of the better weather and get your marketing ready for next year. You won’t regret it.