How to Use Personal Brand Photos

One of the comments I hear when talking to people about personal brand photography is that they don’t need “all those” photos. A simple headshot will do.

But if you think about all of the ways you market your business, you may find that you indeed need all of those photos, and even more!

Common Uses for Personal Brand Photography

There are a lot of ways to market a business, and quality brand photography can help you make a good first impression. Here are some of the places clients typically use personal brand photos:

Business cards
Websites and landing pages
Social media pages and posts
Advertising
Resumes and bio sheets

Here are some ideas you may not have thought of:

In proposals and presentations: Make a memorable impression with full-page, eye-catching images of your team, products, or services.
Signage: Why have just a logo on a sign when you can add personality with a professional photo? Realtors use this technique all the time. It’s easier to catch a viewer’s attention with custom photography that’s unique to you or your company.
Printed collateral: Using images of your team, products, and services can bring marketing pieces to life and help you stand out—after all, people connect with people.
Event promotion: Jazz up an event flyer by showing them who will be presenting, not just the topic or theme.

One Photo Used Multiple Ways

There are many styles of personal brand photography, and if done correctly, certain images can be used in multiple ways. For example, a headshot on a solid background can turn into a website banner image, social media page header, fun post image with text on it, zoom background images, etc.

Finding the Right Photographer

Using a photographer that understands graphic design and marketing can be a huge benefit in creating images that you’ll be able to use in a variety of ways. A great personal brand session starts with a plan and ends with images that capture your style and personality.

Business that want to stand out from their competition hire Karen K Photo to create photography that grabs attention. Through brand photography, corporate portraits, headshots, and architectural photography, I can help you build your brand and land more work. Contact me today to find out more.

0 Comments

Previous Post Next Post

Corporate Event Headshots: The Key to Conference Success

April 7, 2025

How Architectural Photography Can Elevate Real Estate Marketing

March 3, 2025

5 Ways Branding Photography Can Help You Stand Out in 2025

February 3, 2025

New Year, New Look: Why Team Headshots Matter for a Fresh Start

January 6, 2025

Ways to Use Your Personal Brand Photos